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Broker Revenue Engine · Agent Monetization

Your platform pays for itself.
Your agents pay you.

Every broker configures their own agent tier system. Some run it as a pure meritocracy "” first agent to call wins. Others monetize it as a premium membership "” agents pay to enroll in lead rotation tiers. You decide.

Model A · Open Platform
First Call Wins
All agents get equal access to the platform. Every calculator lead, listing inquiry, and Atumnus CortixEngine™ conversation is distributed in real-time. The agent who responds first gets the client. Pure meritocracy "” fastest agent wins.
Best for: High-volume brokerages with competitive agent culture
Most Popular
Model B · Tiered Membership
Agents Pay for Access
Broker creates 2"“3 enrollment tiers. Agents pay a monthly fee to access the platform's lead flow. Higher tiers get priority placement, guaranteed rotation, and enhanced profile visibility.
Sample Tier Structure
Silver · Platform Access
Profile listed · First-call lead access
$99/mo
Gold · Priority Rotation
Guaranteed rotation · Featured profile
$249/mo
Platinum · Ad-Backed Leads
Dedicated ad budget · Exclusive zip codes
$499/mo
Broker revenue: $99"“$499/agent/month · 20 agents = $2K"“$10K MRR
Model C · Ad-Funded Leads
Broker Runs the Ad Engine
Broker invests in Google and Meta ad campaigns. Agents enroll in the lead program and pay a per-lead fee or monthly premium. The broker recovers ad spend and earns margin on every lead.
Sample Economics
Broker: $5,000/mo Google Ads
Platform: ~75 leads at $66/lead
25 agents × $249/mo = $6,225
Net: $1,225/mo after ad spend
Broker: $5K/mo ads → ~75 leads · 25 agents at $249/mo = $6,225 · Net $1,225/mo after ad spend
Broker Admin · Lead Distribution SettingsYour Control
Lead Distribution Model
First Call Wins
Tier Rotation
Zip Exclusive
Active Agent Tiers · 24 Enrolled
Platinum Tier · 4 agents$499/moPriority rotation
Gold Tier · 9 agents$249/moStandard rotation
Silver Tier · 11 agents$99/moFirst-call access
Monthly Agent Revenue
4×$499 + 9×$249 + 11×$99
$5,366

You configure.
We administer.

The broker admin panel is yours to configure. Change tier pricing, adjust lead distribution rules, add or remove agents, set geographic exclusivity by zip code "” all through a simple dashboard.

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Configurable Lead Routing
Choose first-call-wins, round-robin, tier-priority, or geographic exclusivity per zip code. Switch models any time "” no developer needed.
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Agent Subscription Revenue
Set your own tier pricing. Agent enrollment managed through the platform. Monthly billing handled automatically. Revenue goes directly to your brokerage.
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Agent Profile Pages
Every enrolled agent gets a profile page "” photo, bio, reviews, listings. Clients browsing can choose their agent. Higher tiers get featured placement.
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Recruiting Advantage
Your platform is your recruiting pitch. Agents on portal lead programs pay $60"“$95 per lead with no exclusivity and no equity in the platform. You're offering something no portal ever can.
Platform Revenue Potential · Sample 25-Agent Brokerage
Agent subscriptions
$3,725/mo
5×$499 + 10×$249 + 10×$99
Less platform cost
−$600/mo
Major market retainer
Net broker platform profit
$3,125/mo
Before agent commissions · Setup fee recovered in under 3 months
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RESPA & State Licensing Compliance
Agent fee arrangements must comply with RESPA and applicable state real estate commission rules. Lead distribution programs and agent membership fees require review by your brokerage's legal counsel before implementation. Atumnus LLC provides the technology platform "” not legal, compliance, or brokerage advisory services.
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